Medicare femSense Ovulation Tracker

The Medicare femSense Ovulation Tracker project was an extensive endeavour aimed at revolutionising women's health by providing an intuitive and reliable solution for ovulation tracking.

Throughout the project, comprehensive product research and competitor analysis were conducted, helping to identify market gaps and refine our offering. One of my key contributions to the project was the development of the product's packaging design from the ground up. Taking into account both functionality and aesthetics, I spearheaded the creation of various components such as the wallet design, display box, quick guide, and user manual.

Moreover, I created compelling marketing materials and point-of-sale assets, including training presentations, A5 flyers, consumer posters, consultation room posters, totems, DL flyers, social media assets, and advertorials. I also formulated a comprehensive brand guide to maintain consistency across all communications channels, executed 3D mock-ups to provide stakeholders with a realistic preview of the final product and contributed to the visual UX design of the accompanying smartphone application, ensuring a seamless user experience across platforms.